Friday 10 May 2019

Juul's 'switch' campaign for smokers draws new scrutiny

The young models and the candy-colored graphics that helped propel Juul to the top of the e-cigarette market are gone. In their place are people like Carolyn, a 54-year-old former smoker featured in new TV commercials touting Juul as an alternative for middle-age smokers.

* This article was originally published here